Google Analytics Keywords: (Not Provided)

Google Analytics Keywords (Not Provided)Prior to September 2013, I enjoyed popping into Google Analytics and checking out the top organic keywords that brought visitors to this site. I used to share the top ten on a monthly basis. It wasn't just fun for this site, but it was awfully convenient in my professional life.

In September 2013, Google started encrypting 100% of all searches conducted by those logged into a Google account. That means the vast majority of Google referral keywords listed in Google Analytics show up as "Not Provided". If you work in SEO, you know how much this sucks.

How bad is it? According to Google Analytics, 81.46% of organic search traffic to this site in February 2014 came via the keywords "(not provided)". I'm really popular for the keywords "(not provided)", as it's been #1 for six months in a row.

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Comments (11 - click here to join in!)


I miss seeing the keywords too!!! I thought it was weird so much traffic now comes from "not provided." I even thought maybe it was because the keywords were dirty or weird or something like that, and then I was like, why would traffic come to my site from dirty weird words? I don't have any in my content. ANYWAY... I always like seeing the browers people arrive from:

1. Safari
2. Chrome
3. Internet Explorer
4. Firefox
5. Safari (in-app)
6. Android Browser
7. Blackberry
8. Opera Mini
9. IE with Chrome Frame
10. Mozilla

Happy weekend everyone!

March 15, 2014 @ 1:13 PM

Toronto Mike Verified as the defacto Toronto Mike


Here's my top 10 browsers for the past 30 days:

  1. Chrome
  2. Safari
  3. Internet Explorer
  4. Firefox
  5. Android Browser
  6. Safari (in-app)
  7. Blackberry
  8. IE with Chrome Frame
  9. Opera
  10. Amazon Silk
March 15, 2014 @ 1:47 PM

Jason from Sudbury

I usually go back and forth between IE and Firefox.

March 15, 2014 @ 2:21 PM

Not Provided

Alas, Toronto Mike is onto my plans for world domination. I must proceed to Phase 2 immediately.

March 15, 2014 @ 2:39 PM


I had never heard of Opera Mini and Amazon Silk... They sound like feminine hygiene products lol

March 15, 2014 @ 3:02 PM


@Toronto Mike,

There's good reason for that encryption! It's what makes Google at all usable, and safe, in countries that exert strict control and/or censorship over the internet.

March 15, 2014 @ 3:15 PM

Rick C in Oakville

Probably porn searches bring most here! Just yanking your chain! Cheers!

March 15, 2014 @ 4:37 PM

Dennis & Kim Downey

84.14% not provided for me. That doesn't help me plan my next next article.

March 15, 2014 @ 9:37 PM

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