Toronto Mike

Sleeveface vs. Boom 97.3


A big glove tap to Mondoville for reminding me where I'd seen it all before...

Boom 97.3's new spring ad campaign is called Cover Up and you'll see the ads plastered all over Astral-owned ad space in this city.  It's people holding vinyl record sleeves and covers in front of their faces. Here's a couple.


The concept is pretty cool, but not very original. has been doing it here for years. Here's "How to Sleeveface".

Based on this Sleeveface tweet, it's safe to say Boom 97.3 simply stole the idea, but does anyone actually own it?


They're pretty cool ads, but it's all been done before.  Visit to see a whole bunch more.

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