Billboards throughout the city are touting "the new 97.3 EZ Rock." 97.3 EZ Rock is the radio station that employs my pal Humble Howard in the mornings. I sat in and live-blogged that morning show back in October.
I've seen the billboards with the wallpaper and I've read the promo copy on the official EZ Rock web site, but I still can't figure out what exactly is new. Here's the site copy that's as clear as mud.
Welcome to the NEW 97.3 EZ Rock! No More Musical Wallpaper, and by that we mean... Fresh music, nothing too light or harsh that you can still enjoy at work or home. We now play the music that we all love and grew up with from the early 70's to today.
Start your day at 5:15am with The EZ Morning show: Humble, Kim, Colleen and Rick
Darryl Henry begins your Workday at 8:45am with 10 Great EZ Songs Every Hour, all day and brings back all your 80's memories with The 80's Lunch at noon.
KJ continues to be there for you At Work and on your drive home with My 3 Songs.
John Tesh has Intelligence for your life at 6 and Delilah takes over at 9pm with Love Songs and Dedications.
It's Only the Best Music on Today's New 97.3 EZ Rock.
Firstly, I think that's a typo in the second line. I think it's supposed to read "nothing too light or harsh that you can't still enjoy at work." Assuming that's true, what were they playing before? How has the playlist changed? Isn't the new EZ Rock exactly like the old one I sampled when Humble hit their airwaves last summer?
Here's the songs recently played on the new 97.3 EZ Rock. You'll see it's pretty much what you would have heard on EZ Rock when I was there four months ago.
07:15pm CELINE DION HAVE A HEART Mar 02
07:11pm JASON MRAZ I M Yours Mar 02
07:08pm JOURNEY OPEN ARMS Mar 02
07:02pm JANN ARDEN IF YOU LOVED ME Mar 02
06:59pm SOUL II SOUL Back To Life Mar 02
06:49pm DAVID ARCHULETA CRUSH Mar 02
06:44pm PRINCE LITTLE RED CORVETTE Mar 02
06:40pm BURTON CUMMINGS I M SCARED Mar 02
06:32pm LEANN RIMES Can T Fight The Moonlight Mar 02
06:28pm One Republic (timbaland Pr Apologize Mar 02
06:17pm ALANNAH MYLES BLACK VELVET Mar 02
06:14pm DEBORAH COX BEAUTIFUL U R Mar 02
06:08pm Roxette Listen To Your Heart Mar 02
06:04pm NELLY FURTADO SAY IT RIGHT Mar 02
05:56pm Omd (orchestral Manouvers If You Leave Mar 02
05:52pm BEYONCE IF I WERE A BOY Mar 02
05:46pm Jesse Cook/the Bodeans Early On Tuesday Mar 02
05:43pm FAITH HILL THIS KISS Mar 02
05:33pm AMY SKY I WILL TAKE CARE OF YOU Mar 02
05:29pm Uncle Kracker/dobie Gray Drift Away Mar 02
05:19pm LIGHTS Drive My Soul Mar 02
05:15pm ABBA KNOWING ME, KNOWING YOU Mar 02
05:11pm COLDPLAY VIVA LA VIDA Mar 02
05:07pm STEVIE WONDER HIGHER GROUND Mar 02
05:04pm MICHAEL MCDONALD By Michael Mcdonald Mar 02
05:00pm STEVE WINWOOD HIGHER LOVE Mar 02
04:56pm ALANIS MORISSETTE EVERYTHING Mar 02
04:53pm DIDO THANK YOU Mar 02
04:47pm ZAPPACOSTA When I Fall In Love Again Mar 02
04:44pm WHITNEY HOUSTON I M Every Woman Mar 02
04:33pm BRYAN ADAMS INSIDE OUT Mar 02
04:29pm JUSTIN TIMBERLAKE What Goes Around Comes Around Mar 02
04:17pm NATASHA BEDINGFIELD POCKETFUL OF SUNSHINE Mar 02
04:13pm BARENAKED LADIES LOVERS IN A DANGEROUS TIME Mar 02
04:09pm Bob Seger/silver Bullet Ba We Ve Got Tonight Mar 02
04:05pm Carly Rae Jepsen Tug Of War Mar 02
04:01pm JANET JACKSON TOGETHER AGAIN Mar 02
03:57pm ROD STEWART SOUL ON SOUL Mar 02
03:53pm THE POLICE Every Little Thing She Does Is Magi Mar 02
03:48pm DAUGHTRY WHAT ABOUT NOW Mar 02
03:45pm KELLY CLARKSON A MOMENT LIKE THIS Mar 02
03:41pm CLUB NOUVEAU LEAN ON ME Mar 02
03:29pm NORAH JONES DON T KNOW WHY
In radio, the more things change, the more they stay the same. Especially with Spring Sweeps Season right around the corner.