Toronto Mike

The NEW 97.3 EZ Rock?


Billboards throughout the city are touting "the new 97.3 EZ Rock."  97.3 EZ Rock is the radio station that employs my pal Humble Howard in the mornings.  I sat in and live-blogged that morning show back in October.

I've seen the billboards with the wallpaper and I've read the promo copy on the official EZ Rock web site, but I still can't figure out what exactly is new.  Here's the site copy that's as clear as mud.

Welcome to the NEW 97.3 EZ Rock!  No More Musical Wallpaper, and by that we mean... Fresh music, nothing too light or harsh that you can still enjoy at work or home.  We now play the music that we all love and grew up with from the early 70's to today.
Start your day at 5:15am with The EZ Morning show: Humble, Kim, Colleen and Rick
Darryl Henry begins your Workday at 8:45am with 10 Great EZ Songs Every Hour, all day and brings back all your 80's memories with The 80's Lunch at noon.
KJ continues to be there for you At Work and on your drive home with My 3 Songs.
John Tesh has Intelligence for your life at 6 and Delilah takes over at 9pm with Love Songs and Dedications.
It's Only the Best Music on Today's New 97.3 EZ Rock.

Firstly, I think that's a typo in the second line.  I think it's supposed to read "nothing too light or harsh that you can't still enjoy at work."  Assuming that's true, what were they playing before?  How has the playlist changed?  Isn't the new EZ Rock exactly like the old one I sampled when Humble hit their airwaves last summer?

Here's the songs recently played on the new 97.3 EZ Rock.  You'll see it's pretty much what you would have heard on EZ Rock when I was there four months ago.

Mar 02
     07:15pm    CELINE DION    HAVE A HEART        Mar 02
     07:11pm    JASON MRAZ    I M Yours        Mar 02
     07:08pm    JOURNEY    OPEN ARMS        Mar 02
     07:02pm    JANN ARDEN    IF YOU LOVED ME        Mar 02
     06:59pm    SOUL II SOUL    Back To Life        Mar 02
     06:49pm    DAVID ARCHULETA    CRUSH        Mar 02
     06:44pm    PRINCE    LITTLE RED CORVETTE        Mar 02
     06:40pm    BURTON CUMMINGS    I M SCARED        Mar 02
     06:32pm    LEANN RIMES    Can T Fight The Moonlight        Mar 02
     06:28pm    One Republic (timbaland Pr    Apologize        Mar 02
     06:17pm    ALANNAH MYLES    BLACK VELVET        Mar 02
     06:14pm    DEBORAH COX    BEAUTIFUL U R        Mar 02
     06:08pm    Roxette    Listen To Your Heart        Mar 02
     06:04pm    NELLY FURTADO    SAY IT RIGHT        Mar 02
     05:56pm    Omd (orchestral Manouvers    If You Leave        Mar 02
     05:52pm    BEYONCE    IF I WERE A BOY        Mar 02
     05:46pm    Jesse Cook/the Bodeans    Early On Tuesday        Mar 02
     05:43pm    FAITH HILL    THIS KISS        Mar 02
     05:33pm    AMY SKY    I WILL TAKE CARE OF YOU        Mar 02
     05:29pm    Uncle Kracker/dobie Gray    Drift Away        Mar 02
     05:19pm    LIGHTS    Drive My Soul        Mar 02
     05:15pm    ABBA    KNOWING ME, KNOWING YOU        Mar 02
     05:11pm    COLDPLAY    VIVA LA VIDA        Mar 02
     05:07pm    STEVIE WONDER    HIGHER GROUND        Mar 02
     05:04pm    MICHAEL MCDONALD    By Michael Mcdonald         Mar 02
     05:00pm    STEVE WINWOOD    HIGHER LOVE        Mar 02
     04:56pm    ALANIS MORISSETTE    EVERYTHING        Mar 02
     04:53pm    DIDO    THANK YOU        Mar 02
     04:47pm    ZAPPACOSTA    When I Fall In Love Again        Mar 02
     04:44pm    WHITNEY HOUSTON    I M Every Woman        Mar 02
     04:33pm    BRYAN ADAMS    INSIDE OUT        Mar 02
     04:29pm    JUSTIN TIMBERLAKE    What Goes Around Comes Around        Mar 02
     04:13pm    BARENAKED LADIES    LOVERS IN A DANGEROUS TIME        Mar 02
     04:09pm    Bob Seger/silver Bullet Ba    We Ve Got Tonight        Mar 02
     04:05pm    Carly Rae Jepsen    Tug Of War        Mar 02
     04:01pm    JANET JACKSON    TOGETHER AGAIN        Mar 02
     03:57pm    ROD STEWART    SOUL ON SOUL        Mar 02
     03:53pm    THE POLICE    Every Little Thing She Does Is Magi        Mar 02
     03:48pm    DAUGHTRY    WHAT ABOUT NOW        Mar 02
     03:45pm    KELLY CLARKSON    A MOMENT LIKE THIS        Mar 02
     03:41pm    CLUB NOUVEAU    LEAN ON ME        Mar 02
     03:29pm    NORAH JONES    DON T KNOW WHY

In radio, the more things change, the more they stay the same. Especially with Spring Sweeps Season right around the corner.

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