Last month I wrote about how Radiohead was leaving it up to us. Buyers could name their own price when downloading "In Rainbows". At the time I wrote "As I understand it, there's no minimum, but by treating their loyal fans so nicely you can bet this will pay off."
The fact is, 62% of downloaders in a four-week period last month opted not to pay a cent. When asked to name their price, they went with 0. The remaining 38% voluntarily paid an average of $6.
I must admit, I'm surprised that many people refused to pay a dime. I'm guessing many of those 62% were casual fans or weren't fans at all and were just checking out some "free" music.
