Toronto Mike

I Hate This CGA Ad

I Hate This CGA Ad

I saw this ad for Certified General Accountants on Twitter last week, and it's still irking me.


It insinuates anyone of status would not bike to work.  Only lowly, poor interns bike.  The premise is that CEOs don't have to bike because they're important people who make good money.

And that's what's wrong with the perception of cycling in this country.  Successful people bike, because in addition to the obvious money savings, there's positive and proven environmental benefits, health benefits and it reduces gridlock in an overly congested city.

CGA should know better.

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