Hockey Is Ours

Hockey Is Ours Nike AdI'm watching the world junior hockey exhibition game between Canada and Finland and they just aired a Nike ad on TSN.

Live sports is the only time I see ads because it's the only time I watch live TV. This "Hockey Is Ours" ad from Nike, however, nails it.

Hockey in this country cannot be locked out. My favourite weekly ritual is heading to the rink on Saturday morning to watch my son play. I love hockey, with or without the NHL, and it will thrive, without or without 'em.

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That is a great commercial :)

December 20, 2012 @ 2:30 PM

Pete McPhedran


I still miss the Pepsi cheer ;-)


December 20, 2012 @ 4:53 PM

Toronto Mike Verified as the defacto Toronto Mike

@Pete McPhedran

I'm still so mad at the Pepsi Cheer, I took it out on the crappy Pepsi Max ad that ran during the game this morning.

It was 3 years ago this week:

December 20, 2012 @ 4:59 PM


From Nike, an American company. Too funny.

December 21, 2012 @ 2:54 PM


Canadians - move to Kerala, bring some ice & snow and Canadian beer - and play here!

December 23, 2012 @ 1:37 AM

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