I'm watching the world junior hockey exhibition game between Canada and Finland and they just aired a Nike ad on TSN.
Live sports is the only time I see ads because it's the only time I watch live TV. This "Hockey Is Ours" ad from Nike, however, nails it.
Hockey in this country cannot be locked out. My favourite weekly ritual is heading to the rink on Saturday morning to watch my son play. I love hockey, with or without the NHL, and it will thrive, without or without 'em.