Toronto Mike

9 Seconds to Fascinate - 7 Triggers to Nail


My day job is emarketing.  Essentially, digital lead generation for a large group of hungry software sales people.  According to the TEDxAtlanta presentation below from Sally Hogshead, I've got 9-seconds to nail the seven triggers of fascination.

If you watched the video, you saw the seven triggers of fascination.

  • Power
  • Passion
  • Mystique
  • Prestige
  • Alarm
  • Vice
  • Trust

My question for each of you is simple: Which of the 7 triggers got you to stick around long enough to read this sentence?

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About Toronto Mike
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