Toronto Mike

Can CTV Change FLOW 93.5's Format?


CHUM Radio, a division of CTVglobemedia, has acquired CFXJ-FM b.k.a. The New FLOW 93.5.  They're wondering at SOWNY whether changes are imminent.

Even though I've never listened to FLOW 93.5, I'm intrigued.  FLOW 93.5's license specifically states they play "urban music".  Here's one of the conditions from Decision CRTC 2000-203.

The new station will offer an "Urban Music" musical format, targeted to an audience aged 25 to 44. Milestone stated that the format would be a "modern-day reflection of the rich musical traditions of Black musicians and Black-influenced music over at least the past century". The new station will add diversity to the musical genres available to Toronto audiences by exploring rhythm & blues (R&B), hip-hop and all the sub-groups of R&B, plus reggae and calypso, both of which are popular in the Toronto market but not currently heard to a great extent on any local or out-of-market commercial stations.

CTV's acquisition of FLOW 93.5 was just approved December 23rd in Broadcasting Decision CRTC 2010-964. In this decision, the CRTC reiterated that the original conditions still apply.

The Commission approves the application by CTV Limited for authority to acquire, from Milestone Radio Inc. (Milestone), the assets of the English-language commercial radio station CFXJ-FM Toronto and for a new broadcasting licence to continue the operation of the station under the same conditions as those in effect under the current licence.

It seems clear to me that FLOW 93.5, as owned by CTV, still has to offer "a modern-day reflection of the rich musical traditions of Black musicians and Black-influenced music".  They can't just go country or modern rock or indie here... they have an enforced mandate, even if that means copping out with rhythmic top 40 a.k.a. lots of Usher, Rihanna and Drake.

What will CTV do with FLOW 93.5?

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