Toronto Mike

Telus' Pat Prefontaine is Old Spice Guy Without Charm

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Telus is introducing a spokesperson they call Pat Prefontaine.  Pat's a lot like the Old Spice guy, Isaiah Mustafa, only not as charming.  Telus would absolutely love it if you visited Pat Prefontaine at


Nice try, Telus, but if you're going to rip off the hot marketing idea of the moment you're going to have to be less obvious about it.  I don't think anyone is looking for a less charming, more annoying Isaiah Mustafa.

[via Mondoville]

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