In 2000, a certain beer company launched an ad entitled "The Rant". You may have seen it. It starred Jeff Douglas as Joe, a proud Canadian with something to say. Here's the ad.
On July 1, 2000, I was at Molson Park for an Edgefest when Jeff Douglas actually delivered this rant live. That's how popular this ad was.
It didn't inspire me to buy beer, but nine years later, it's still a great ad. I am Canadian.
