Toronto Mike

TSN2 and Rogers: You Knew This Was Coming


Just last night I was checking in on the Blue Jays television coverage when I saw next week's Boston Red Sox games were to be broadcast on TSN2, a station not currently carried by Rogers Cable.  That prompted me to write this tweet:

Speaking of not watching the Jays on TV, I'll bet the farm we Rogers customers suddenly get TSN2 next Tuesday.

There was no way the Rogers-owned Toronto Blue Jays would have key divisional games broadcast on TSN2, a station Rogers customers don't get.  Last October I wrote about the 25 Toronto Raptors games we Rogers customers were going to miss.  Missing Jays games would have been absolutely humiliating for Rogers, so you knew an agreement between TSN and Rogers was imminent.

This from

A person familiar with the discussions told fadoo that an announcement of the agreement should be expected this weekend, likely on Sunday. No specifics of the deal were revealed, however it is believed that, as a result of the agreement, Rogers Cable customers with the VIP package will begin receiving TSN2 almost immediately and automatically.

Rogers has shown some keen business sense here, allowing their own customers to view their own baseball team.  Now that's synergy.

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