I don't watch television in the morning. I never have. Even though I don't watch morning TV, I know Breakfast Television.
BT debuted on September 6, 1989, with host Ann Rohmer and news anchor David Onley. When CablePulse 24 launched in 1998, Breakfast Television was simulcast on both Citytv and CablePulse 24. This was true until yesterday. Yesterday morning, CablePulse 24, now CP24, debuted a BT clone called CP24 Breakfast.
You see, CTVglobemedia bought CHUM Limited back in 2006, and CHUM Limited owned Citytv and CablePulse 24, but the CRTC told CTVglobemedia that they had to sell Citytv. Rogers picked it up in 2007. If you're still with me, that made CablePulse 24 and Citytv rivals working in the same building. I envision body checks in the hallways.
That brings us to yesterday. CP24 was launched, featuring faces familiar to viewers of Breakfast Television, including original host Ann Rohmer. They're even simulcasting on 1050, another pick-up from 2006. That enables CTV to go after Rogers' Breakfast Television and 680 News with the same 299 Queen Street West stone.
But make no mistake about it. CP24 Breakfast is not Breakfast Television, even if CTV doesn't want you to notice.