Toronto Mike

20-Minute Toronto Makeover 2008


Our city is heavily promoting the fifth annual  20-Minute Toronto Makeover.  Mayor David Miller is asking all Torontonians at work, school or at home to stop what you’re doing on Friday, April 18, 2008, come outside at 2:00pm and do a 20-minute clean-up blitz around our office, school or neighbourhood.

As you might have guessed, I'm a sucker for stunts like this.  I love a community joining together to better our city.  Yes, we should be keeping this city clean 24 hours a day, 7 days a week, 52 weeks a year, but this 20-minute stunt will get the press and raise awareness, like our recent Earth Hour did.

I wanted to promote this 20-Minute Toronto Makeover 2008 by posting the ad they've released, but the city's website didn't make an image of the ad available.  There is a PDF to download, which makes it easy to print and post (precisely the actions that result in litter), but the blogosphere is completely overlooked.

A blog entry only produces cyber litter, and although it'll take more than 20-minutes to rid the blogosphere of all this crap, you don't have to see it while you're walking our streets.

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