20-Minute Toronto Makeover 2008

cityhallOur city is heavily promoting the fifth annual 20-Minute Toronto Makeover. Mayor David Miller is asking all Torontonians at work, school or at home to stop what you’re doing on Friday, April 18, 2008, come outside at 2:00pm and do a 20-minute clean-up blitz around our office, school or neighbourhood.

As you might have guessed, I'm a sucker for stunts like this. I love a community joining together to better our city. Yes, we should be keeping this city clean 24 hours a day, 7 days a week, 52 weeks a year, but this 20-minute stunt will get the press and raise awareness, like our recent Earth Hour did.

I wanted to promote this 20-Minute Toronto Makeover 2008 by posting the ad they've released, but the city's website didn't make an image of the ad available. There is a PDF to download, which makes it easy to print and post (precisely the actions that result in litter), but the blogosphere is completely overlooked.

A blog entry only produces cyber litter, and although it'll take more than 20-minutes to rid the blogosphere of all this crap, you don't have to see it while you're walking our streets.


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Comments (6 - click here to join in!)

twins from bolton

Bolton promote's this every year & response is astonishing. Everyone picking up garbage especially this time of year when snow melts. Good time to socialize with neighbours also after the winter.

April 15, 2008 @ 6:39 PM

Al

Agreed, this is a good idea. I just wish it wasn't necessary. Remember the scene in Canadian Bacon when John Candy and his sidekicks finally make it to Toronto and they show the city as this clean, almost sterile place? I don't even think it was THAT clean then. It's funny how perception has so little to do with reality. These days it's pretty bad. I don't understand what would possess anyone to just throw a piece of trash on the ground when the city has done such a good job of making sure there are plenty of trash receptacles within reach. Sometimes they're not so good at keeping them from overflowing, and perhaps that's a problem that could be addressed.

April 16, 2008 @ 9:25 AM

Annemarie

The litter laws should be stricter. This problem is getting worse and the lack of care and respect people have is appalling. I know the police have bigger fish to fry, but I have never seen (or heard of) someone getting fined for littering. If a fraction of the attention given to speeding and parking was given to litter, our city would look a lot better.

April 16, 2008 @ 12:19 PM

Al

Perhaps they should employ litter enforcement officers just like they do parking enforcement officers. The proceeds from the tickets should be enough to pay for them

April 16, 2008 @ 12:53 PM

A.R.

They focus so much on parking enforcement while neglecting litter and graffiti.

April 16, 2008 @ 1:29 PM

Annemarie

My thoughts exactly Al and A.R.

April 17, 2008 @ 10:26 AM

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