Do you know that, according to Affiverse, the overall legal online gambling market in Ontario generated a revenue of CA$3.2 billion in the 2024-25 financial year alone? That was a more than 30% increase from the previous year, showing how this region is quickly becoming one of the biggest gambling markets in North America.
Of course, this growth can be attributed to operators becoming more innovative in targeting audiences from different regions in the province, including Toronto. A quick overview here perfectly mirrors this truth. Most of the best Canadian online casino sites have been reinventing and adjusting themselves to create player experiences that encourage return visits.
Especially now that modern players have become super-discerning, aligning with user expectations and preferences has never been as important. Thankfully, Canadian operators targeting this region seem to know this perfectly well and are adjusting to provide player-focused experiences, leading to the industry’s growth.
Catering to the popularity of mobile phones
In a city like Toronto, which is famous for its robust tech scene, you expect a large number of its population to own smartphones. And, of course, they do not just own these devices, but they also use them to do almost everything, including online gambling. Imagine the pain of losing most of these individuals just because your website is non-mobile-friendly. Well, this is not something any operator would want for themselves.
In response, online casinos are developing responsive designs that work well across multiple screen sizes. These designs often use fluid layouts and CSS media queries to automatically adjust to different devices, ensuring seamless multiscreen access. Interestingly, BusinessDasher reports that responsive websites have 11% more conversions than non-responsive ones.
The institution also notes that more than six in ten businesses have witnessed an increase in sales by implementing responsive websites and applications. Because these platforms are mobile-friendly, they can encourage up to 74% of players to become loyal. Also, don’t forget that tailoring platforms for mobile use allows operators to reach more smartphone users, who are already many.
Online security is not ignored
Cyberattacks are getting worse and worse each day. Can you imagine that, just recently, Exploding Topics reported that over 600 million attacks happen daily? This is why everyone, including Toronto players, is paying attention to online security. As such, you don’t want your platform to appear insecure, as that may result in significant losses.
Every player wants to engage with peace of mind, knowing that their sensitive information is safe. Realizing this, operators targeting the Toronto market have been implementing robust technologies like 2FA to stay ahead. And although it may sound simple, two-factor authentication can actually work wonders.
According to Microsoft, 2FA alone can reduce exposure to around 99.9% of automated attacks. Other features like SSL encryption can also be handy. SSL improves online security by encrypting data exchange between a web server and a browser. It combines symmetric and asymmetric encryption to prevent hackers from reading sensitive information like credit card details or login credentials during online transactions.
Interestingly, some online casinos are even integrating more advanced technologies like artificial intelligence to improve their security strategies. Having these features sends the message that your platform is secure, which may encourage security-conscious players to engage with it.
Personalization is becoming the new norm
Think of a scenario where you visit your favourite streaming platform and find a playlist that looks exactly like you. Most people love such experiences. Studies show that 71% expect companies to personalize experiences, with 76% showing frustration when they don’t find them. This is no different in the gambling industry.
With many games launching every day, players want to save the time they normally use to find suitable gaming options. Therefore, if you study your target audience, understand their unique preferences and recommend relevant titles, you may significantly increase retention rates. WiserNotify suggests that brands that take this direction can increase retention rates by as much as 44%.
Personalization gives the impression that you care about your customers, which may lead to stronger relationships with them. It may also cause them to become your brand ambassadors and help you push your brand to new audiences. Since a good number of operators targeting this region have been personalizing experiences, it makes sense to see the online casino industry become more popular in Toronto.
Game variety is working wonders
If you haven’t visited an online casino in a while, you might be surprised by how far things have come. Imagine you don’t need to go to Niagara Falls to sit at a blackjack table anymore. Live dealer games stream real human dealers to your device in HD, complete with live chat features. And because many modern players love realistic experiences, they have been returning to these games and even inviting their friends.
Besides live dealers, the slot genre has also diversified. Think about anything, and you will likely find a slot game associated with it. Whether you’re a history buff, an adventurer or a movie fan, you will find something to appeal to your taste. This helps make the industry more relatable and sparks curiosity.
Agreeably, Toronto’s casino market has not grown this much accidentally. Operators have been focusing on providing more player-focused experiences, like responsive websites, thereby improving gameplay. If players receive great experiences, they may become loyal and even talk about you to their friends, resulting in more popularity. And this is exactly what is happening in this Ontario’s capital.
