I was listening to the Jays game this afternoon. I'm struggling with Buck and Pat on the TV lately, so the radio has become my preferred method of following my Jays.
Ryan Goins hit a ground ball and quickly crumpled to the ground, writhing in pain. At the time, we didn't know if he had torn his Achilles tendon or what. All we knew was that our shortstop was on the turf hurt. That's when Mike Wilner broke in to tell us the injury was brought to us by some injury lawyer firm. That's right, even active on-field injuries are now sponsored events.
It's possible this has been the case for a while and I only noticed it today, but it felt rather inappropriate. It's one thing to have a pitching change brought to you by this company or an inning brought to you by that company, but an injury as-it-happens before we know the extent? That just feels wrong.
Today, everything in the media is for sale. If there's a potential buyer, they'll sell it. You can take it to the bank.