Second Cup was founded in Toronto in 1975, and it remains Canadian owned and operated to this day. They're re-branding, and here's their new logo:
![second_cup_coffee_co_logo_detail](https://farm8.staticflickr.com/7695/16690752493_c896df3c72_o.png)
Here's the old logo you've likely seen around town:
![SECONDCUP®:MD_4C](https://farm8.staticflickr.com/7657/17285057996_f7df514957_o.jpg)
[via Brand New]
Second Cup was founded in Toronto in 1975, and it remains Canadian owned and operated to this day. They're re-branding, and here's their new logo:
Here's the old logo you've likely seen around town:
[via Brand New]