Toronto Radio Ratings: Sept 1, 2014 - Nov 30, 2014
A tweet from @Scroll includes PPM Top-line Radio Data for Toronto from September 1, 2014 through November 30, 2014.
Here it is. I'll share some observations and thoughts on the other side.
That 2.7% share for CFNY sticks out. This entry I wrote about PPM radio ratings five years ago shows CFNY had a 5.4% share. That's a 50% decline.
Is this partially the result of cancelling the Dean Blundell Show? Since firing Blundell, the morning show has changed a few times, a sure recipe for bleeding listeners. Meanwhile, the new kid on the alt rock block, Indie88, chimes in with a 1.2% share. But make no mistake, Edge 102 and Indie88 combine for less market share than Edge 102 had only five years ago, further evidence male-focused stations are floundering.
On the other end of the spectrum, CHFI continues to lead all stations with CHUM-FM slipping a little from 12.1% five years ago to 10% today, still good for second place. CBC Radio One remains strong with an 8.7% share, good for third place overall. CFRB is easily the most listened to AM station with a solid 7.7% share.
In the always interesting battle between The Fan 590 and TSN Radio, The Fan leads 2.4% to 0.7%. Five years ago, when CHUM was merely simulcasting CP24 on 1050, they only had a 0.1% share, so I guess this is progress.
What does everyone think of these numbers?
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