In the mid-80s, there were a series of Midas ads featuring Richard Kiel. His line "don't provoke me!" became a personal favourite to this 10-year old.
Richard Kiel, best known for his role as the Bond villain Jaws in the 007 movies The Spy Who Loved Me and Moonraker, and as Mr. Larson in Happy Gilmore, has died aged 74.
Here's the first of those great Midas ads from 1985.