I don't pretend to be a radio ratings expert. I understand what PPM is and how it works, but I don't know who's wearing these devices and how they source the survey participants. Do you need a landline to be considered? Do you need to nominate yourself? It would be interesting to know who these people are that drive the intriguing numbers below.
I can tell you these are the ratings for Toronto radio stations during the period of November 26, 2012 - February 24, 2013 and Cume (000) is the total number of people who were exposed to the stations for at least one minute during the analyzed period. Click to enlarge.
CHFI was the big winner followed by CHUM-FM and CBC Radio One. On the sports radio front, The FAN 590 pummelled TSN by a score of 3.4 to 0.8. And our old favourite, Edge 102, scored a 3.2 but they'll only care how they did with their target demo of young men. I can't imagine a lot of young men would wear the PPM devices.
What are your thoughts on this? Are you as surprised as I am by how well CHFI does with that holiday music crap?