I probably teased this one a little too early, but the big announcement from Humble and Fred has just been made on Breakfast Television.
Humble and Fred have signed a very cool distribution deal with Rogers. Humble and Fred will continue to podcast but will be promoted by Rogers as a 56th station of sorts. Here's a bit I stole from some pr document:
Rogers Radio now offers listeners free access to Humble and Fred Radio.com, available on 19 Rogers Radio websites – granting unrestricted access to the popular podcasts, 24 hours a day. With just the click of a button, fans can tune in and catch up with Humble and Fred on the following Rogers Radio station players: Jackfm.com, 1031Jackfm.com, Sportsnet960.ca, Jackfm.ca, Rock977.ca, Rock979.ca, Rock106.ca,92CitiFM.ca, Sportsnet590.ca, 1023bob.com, Chez106.com, 923Jackfm.com, KRock1057.ca, foxradio.ca, Q92Rocks.com, Q92Timmins.com, 680News.com, SONiC1029.com, and Rock1053.ca.
Also available on the exclusive Rogers Radio app, Humble and Fred Radio.com can be caught on-the-go with this all-access pass to their made in Canada podcasts. App users can browse by station, location or genre, connecting instantly with stations nationwide. At the tip of their fingers, listeners can check out recent playlists, request songs and directly link to station websites.
Aw heck, here's the whole press release.
(TORONTO – January 24, 2012) Rogers Radio today announced the debut of Humble and Fred Radio.com across 18 Rogers Radio websites and on mobile devices through the Rogers Radio app.
"We are thrilled to partner with Humble and Fred and are very excited and proud to be able to offer this unique, innovative show to our Rogers radio listeners." says Julie Adam, VP Programming. "It's like having a 56th station... it's just that this radio station lives solely in the digital space."
Humble and Fred Radio.com is an uncut, uncensored and irreverent podcast baked fresh daily and delivered to listeners around the world. “Humble” Howard Glassman and Fred Patterson offer up a variety of special guests, hot-topic discussions and very funny content.
“We’ve never had so much fun” says Patterson, “And to have Rogers recognize our efforts and want to give us access to their millions of listeners is flattering. Rogers vision of the future is very impressive.
“We’re very happy to be part of the Rogers Family” says Glassman, “In fact from now on we’re going to call Bob McCown dad, and Erin Davis can be our mom.”
There's more to it than just availability from Rogers digital property. There's also regular on-air bits with Bob McCown on Primetime Sports and a neat little thing with 680 News. But most importantly, this is the beginning of something bigger.
Not bad for a couple of guys rolling their own in Etobicoke.