680 News Storm Centre Exposed - Exclusive!

SnowHave you heard? It's going to snow tonight. The local media is ecstatic. 680 News, for example, opened their Storm Centre.

It was about seven years ago that I first wondered aloud as to what opening their Storm Centre would entail.

I wonder what setting up the Storm Centre entails exactly. As far as I can tell, it's business as usual with more time devoted to the top story of the morning, our little snow storm. Media outlets like 680News thrive when their listeners in are in a state of fear. Listening to them you'd have thought we were all buried and trapped in our homes living off the food and drink we have stored away. In reality, it's not that bad. Really.

The Storm Centre guy back then was Scott Simpson. I had a chat with Scott Simpson and got an exclusive inside look at the 680 News Storm Centre. We'll call this "680 News Storm Centre Exposed", because that sounds a lot more exciting. The words below belong to Scott.

Setting up the storm centre basically entails somebody telling me, "Simpson, you're on standby for Storm Centre tomorrow." That means I try to get to bed early, but end up tossing and turning until 4:15am when I call the newsroom ... I say, "It's not even snowing. The Weather Network says we're only getting 5cm." They say "Well, it's hit Chicago and they've cancelled a ton of flights. Come on in, you're our man."

That's about it. I get in, I see if any schools are closed, I find out what's up at the airport, maybe call Gary Welsh from Toronto Transportation to see what gear they're sending out, load up the admin side of the web site, and climb on the news wheel ... There's no time to run back and forth into and out of the control room, so I sit at a desk (the proverbial "Storm Centre" which, internally, is dialed up as CHFINEWS, even though they haven't done CHFI news from the newsroom in ... erm ... well, I don't think they ever did. Legacy tech, natch.) and broadcast from there, getting up now and then for fluid management.

So I sit there at the desk, and every half hour they throw to me, I read a sponsor or two, and try to tell it like it is .... sometimes it's a brain-bending five-hour whirlwind of bus cancellations and school closures (how many Montessori schools *are* there in the GTA, and why can't they get their kids to class when it snows?!) though, thankfully, most days I end up saying "Well, there's no big storm here ... but if you're travelling by air, you're screwed." I would rather be the voice of "everything's fine, get out and live your lives!" than the voice of doom and gloom when there's nothing to freak out about. I don't want to get a reputation as Chicken Little. If anything, I downplay the severity of what's going on out of the fact that I don't drive.

I saw Bowling For Columbine and some other stuff that has convinced me that keeping listeners "in a state of fear" is a terrible thing to do. I also don't like "neighbourhoods in a state of shock" or "outraged residents" or such things. I have two rules: tell the truth, and never be boring. They rarely clash, because the truth well told is usually a really interesting story.

There you have it, a Toronto Mike exclusive. Since Scott's left, I think they've gone all "state of fear" on us. Now be afraid... very afraid. White substance is falling from the heavens!

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Comments (11 - click here to join in!)


You shouldn't take this snow lightly, Mike. How often does it snow in Canada in the winter? We can't handle it, how can we be prepared for 20cm of snow?
Who in Canada has a "shovel" thing in their garage? Who would buy one of those blowing snow type things?
We need the storm centres to tell us that it is snowing. How else could we know? Who the heck has a window?

February 1, 2011 @ 5:53 PM


The Army is ready & willing, but Ford not willing to get financial help to pay them.
I guess Rob & Doug will be driving Hummers around T.Dot tomorrow making sure everything is alright.

I agree 680 overplays "Storm Center" & puts fear into minds of many. WE do live live in Canada folks.

February 1, 2011 @ 6:23 PM

Yo Mama

You're a douche. What did you think you'd find? the great and powerful fucking Oz behind a screen?

Love, Scott Simpson.

February 1, 2011 @ 6:41 PM


I just figured the Storm Center is where they control the weather from-- y'know, so they don't have to pay out on their weather jackpot? Right?

February 1, 2011 @ 7:18 PM

Alan G

This is the problem that results from having a 24 hour news station. They need the filler. The Weather Network needs to justify its existence. We have to appease the new immigrants who have never seen snow before.

February 1, 2011 @ 8:24 PM


So, we managed to get about six inches of snow in Toronto overnight. I think we should bring in a bunch of residents of Alberta, Saakatchewan and Manitoba to laugh themselves silly at sorryass Torontonians. If that doesn't work, maybe some fellow Ontarians from Kenora, Thunder Bay, Kapuskasing and Timmins.

Perhaps some people in the GTA should just stay in for the winter. Or move to where snow does not fall, in which case they can deal with hurricanes, tornadoes, floods and more.

February 2, 2011 @ 9:02 AM


You guys are funny.

The media was going based on what happened south of us. To come on now and say "What a lot of whoopla and chicken littles" isn't exactly fair. The mid-west did get pounded.

February 2, 2011 @ 10:18 AM


To be fair, I commented before the "storm" hit us.

February 2, 2011 @ 10:28 AM


Who is going to account for the lost productivity as a result of the media-induced emergency that didn't occur? Loss of one day is equivalent to one-half of one percent of a work year. That is significant!

February 2, 2011 @ 1:28 PM


Schools are closed? Are you Freaking kidding? No wonder kids today are fat & lazy & physically challenged. The future looks bleak with these little asswipes being coddled to.

Oh ya, Toronto, you got snow. Big F--King deal!!!!!

February 2, 2011 @ 2:31 PM

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