The Storm Centre Guy Speaks

Storm CentreOn a blistery day back on January 27, I wrote about the 680News Storm Centre. I wondered what setting up their Storm Centre entailed exactly. As far as I could tell, it was business as usual with more time devoted to the top story of the morning, our little snow storm.

That post was read by the 680News Storm Centre man himself, Scott Simpson. Scott Simpson took the time to write me a lengthy email in which he spilled the beans on life as the Storm Centre guy. It might be career suicide but he's given me permission to post his email here in its entirety. This is a torontomike.com exclusive...

Hey! I'm the Storm Centre guy, Scott Simpson. (see the 680news.com bio page for more.)

Setting up the storm centre basically entails somebody telling me, "Simpson, you're on standby for Storm Centre tomorrow." That means I try to get to bed early, but end up tossing and turning until 4:15am when I call the newsroom ... I say, "It's not even snowing. The Weather Network says we're only getting 5cm." They say "Well, it's hit Chicago and they've cancelled a ton of flights. Come on in, you're our man."

That's about it. I get in, I see if any schools are closed, I find out what's up at the airport, maybe call Gary Welsh from Toronto Transportation to see what gear they're sending out, load up the admin side of the web site, and climb on the news wheel ... There's no time to run back and forth into and out of the control room, so I sit at a desk (the proverbial "Storm Centre" which, internally, is dialed up as CHFINEWS, even though they haven't done CHFI news from the newsroom in ... erm ... well, I don't think they ever did. Legacy tech, natch.) and broadcast from there, getting up now and then for fluid management.

So I sit there at the desk, and every half hour they throw to me, I read a sponsor or two, and try to tell it like it is .... sometimes it's a brain-bending five-hour whirlwind of bus cancellations and school closures (how many Montessori schools *are* there in the GTA, and why can't they get their kids to class when it snows?!) though, thankfully, most days I end up saying "Well, there's no big storm here ... but if you're travelling by air, you're screwed." I would rather be the voice of "everything's fine, get out and live your lives!" than the voice of doom and gloom when there's nothing to freak out about. I don't want to get a reputation as Chicken Little. If anything, I downplay the severity of what's going on out of the fact that I don't drive.

I saw Bowling For Columbine and some other stuff that has convinced me that keeping listeners "in a state of fear" is a terrible thing to do. I also don't like "neighbourhoods in a state of shock" or "outraged residents" or such things. I have two rules: tell the truth, and never be boring. They rarely clash, because the truth well told is usually a really interesting story.

Thanks for listening! I'm trying to enjoy the summer, 'cuz there's no Storm Centre.

Awesome insider info!

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