Near my house there's a big billboard advertising Molson's new light beer. It's called Molson Canadian 67 and the logo is half a maple leaf beside "67". When I see this logo, I only think of one thing. That's 1967, the last time the Maple Leafs won the Stanley Cup.
I see this ad as a taunt. '67 was a long time ago, a time when there were only six NHL teams, a time before my birth. Why is Molson taunting Leafs fans?
Oh right, George Gillett recently sold the Montreal Canadiens and the Bell Centre to the Molson family. Now it all makes perfect sense.
Molson's marketing team will tell you the 67 references the number of calories in the beer, but we know better. It's Molson, and the Montreal Canadiens, sticking it to Leafs fans.