Toronto Mike

Stella Artois and Our Good 'ol CBC Exploding Pizza Logo


I've always loved the old exploding pizza CBC logo.  For a while many years ago, this was the masthead for this blog.

Toronto Mike Header

I did a double-take when I saw a tweet that CBC's "exploding pizza" logo was appearing on Stella Artois ads on the London Tube.  According to the Inside the CBC blog, an ad campaign for Stella Artois has indeed recycled that beloved old CBC logo.  Here's one of the ads.


What I want to know is whether we (the CBC) licensed this creative to a beer company or if Stella Artois borrowed stole the design.

Here's that exploding pizza again in all its glory.

The CBC Logo From My Youth
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