Notes From SES Toronto 2009

SESI mentioned in my interview with Andrew Goodman that I'm attending the Search Engine Strategies Conference & Expo Toronto 2009 today and tomorrow. I'm throwing down a quick entry with some thoughts about search engine marketing and e-marketing in general, and then we in Raging Storm have a game to play.

I still think they should rename this show the Google Strategies. Yahoo! Canada is exhibiting, as is Microsoft Bing, but it's all about The Google. Over 80% of all Canadian searches now happen in Google. There was much chatter about Adwords and their Quality Score, and how blended search is changing things up on us emarketers.

Everything changes so quickly, yet a few constants remain true. You need good, keyword-rich site content, you need good site and page architecture, and you need quality external links. As complex as it seems, it really is that simple.

I help people and small-to-midsize companies optimize their site for search, and two things I strongly believe were validated by the speakers today.

  1. Create lots of good content on a consistent basis and you'll grow your lucrative long tail while naturally building inbound links
  2. Optimize your site for people who use search engines, don't optimize your site for search engines

One day, when I have some free time, I'm going to finish polishing off and properly launch it. One day...

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Down Goes Brown

By the way, if anyone out there is in the Toronto area and wants to improve their SEO ranks, hire Mike.

I have no idea who he is or what he does, but he ranks in the top three for everything he has ever thought about writing about. I'm convinced he could scratch his ass and immediately rank #2 for a google search on "ass +scratch".

June 8, 2009 @ 8:52 PM


The show should actually be called "Twitter Strategies". Every sessions incorporates Twitter some how. I noticed that at the end of each session, the presenter usually ends with a slide with their name and twitter username - not their phone number or even email address! Just their twitter name.

June 8, 2009 @ 8:56 PM

Toronto Mike

Down Goes Brown: You've inspired me with your kind words. I'm finally going to target the three keywords I've yet to conquer. "Down Goes Brown".

I'm actually 21 for "Down Goes Brown" right now, and I'll bet I can get in the top 5 pretty easy.

Don't worry, I'll leave #1 for you. I'm probably your biggest fan.

Visitor: True, Twitter is all the rage this year. Twitter was invented for pr types like the speakers at this conference.

p.s. Follow me on Twitter!

June 8, 2009 @ 9:08 PM

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