Toronto Mike

The Slippery Slope


In "This Note's For You," Neil Young sang about not selling out.

Ain't singin' for Pepsi
Ain't singin' for Coke
I don't sing for nobody
Makes me look like a joke
This note's for you.

It's easy for Neil to make these claims as he's a multi-millionaire with a popular back catalogue that still sells.  On this blog I'm careful to fully disclose when I'm writing something because I've been paid to do so.  When I write about XM Radio, I clearly state that it's because they gave me an MP3 player.

Toronto Mike is on Disney Canada's media list.  That means Disney sets me up with free passes to advance screenings of their movies.  I have two kids in the Disney demo and as the sole earner in a single income family, these entertainment perks are appreciated.  My daughter and I saw Bolt before its release and my son and I going to see Bedtime Stories in a couple of weeks.  The kids are happy, I'm happy and my bank account is happy.  Except there's a problem...

I conveniently forgot to review Bolt.  I knew my review was going to be harshly negative and I thought a Disney slam could get Toronto Mike stripped from Disney Canada's media list.  The Toronto Star and CHUM-FM don't need to worry about such things, but my media claims are a little less sticky.

I've given it some thought, and here's what I'm going to do.  I'm going to review Bolt as if I had paid $20 or whatever to see it.  We'll then see if Bedtime Stories is my last Disney perk.  It's a slippery slope and I feel as if I'm letting Neil down.

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About Toronto Mike
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