If you're curious how many Canadians tuned into the Toronto Argonauts Grey Cup victory over the BC Lions on Sunday, Nielsen Media Research has the answer. They're reporting that an average of 4,012,000 viewers per minute tuned in, the second highest rated Grey Cup in the past decade. The audience peaked at 4.5 million during the game's final half-hour.
For comparisons sake, Nielson tallied 3,560,000 million Canadian viewers for Super Bowl XXXVIII. As popular as the NFL is in Canada, the Super Bowl still isn't as popular as our Grey Cup.