102.1 the Edge has tweaked its branding. From the Corus press release:
A radio station so iconic it had to be put in the name, 102.1 the Edge has officially joined the Corus Iconic Alternative Network, with the station known now as 102.1 the Edge – Iconic Alternative.
The station joins the Edge Calgary and Winnipeg’s Power 97 as the next addition to the unrivaled Iconic Alternative brand, featuring the very best of classic alternative music, including artists like the Foo Fighters, Tears For Fears, Green Day, Florence and the Machine, Red Hot Chili Peppers, Talking Heads, The Beaches, David Bowie, The Killers, Arkells and more.
You'll note that for this post I used the logo for 107.3 the Edge – Iconic Alternative. That's because when Corus made this announcement they published a higher resolution image for their Calgary station while the best I could find for 102.1 the Edge here in Toronto was this little guy:
When I'm in the car I toggle my 6 FM radio presets, and I've noticed 102.1 has been playing more and more "classic alternative". In fact, I noted on a recent episode of Toronto Mike'd with Jeff Vidler that the 102.1 and Q107 playlists were getting closer and closer, as Q also plays a lot of "classic alternative".
I'll let you know when CFNY starts playing Kim Mitchell.
