Toronto Mike

How You Can Promote Podcasts Effectively

Podcast isn’t an alien term! People are showing deep interest in listening to podcasts. On the other hand, many influencers are creating podcasts. As more and more people are going toward podcasts, promotion activities are becoming more difficult. After researching, we bring some effective strategies to promote your podcast. Let’s discuss it!

Choose the Right Topic

When you want to create a podcast, you can’t go with an ordinary topic. You have to consider two major aspects such as your interest and knowledge of the podcast market. You should research the online market before choosing the topic.

Everyone has different tastes and your duty is to know about the interests of the masses. For instance, if you live in a place where people love playing games like the best online casino Australia, then you choose the gaming topic for your podcast.  If you choose the right topic, you can promote your podcast easily.

Well-Researched Content

The podcast is something else, you can’t deliver generic content. If you do it, there will be a higher chances of failure. So, when you choose the topic, you should research it thoroughly. You must provide quality content and information with facts and figures. For example, if a person has a deep understanding of your content, he or she can judge at once. So, if your content is quality, you can build authority easily.

Make Extra Videos Before Creating a Podcast

After rigorous research, we found that a minimum of three to five episodes should be ready before the launch podcast. When you do this practice, search engines take you as a serious person. Besides, your audience also conceives that you have the determination to educate the people now. So, you should create an extra video for the launch day and should be consistent in the following weeks.

Inviting popular and knowledgeable guests to your podcast is the best prompting strategy. But before inviting the guests, you need to make a proper list. You must invite famous authors, leaders, and influencers to your podcasts. As you know, these people already have fans so they can become a good source for your promotion.

Create Quality Videos

Quality video matters a lot. As you know, no one likes poor-quality video with distorted sound. You need to get the help of professional video creators. They can make your podcast more awesome and can add quality to your content. Besides, you should create quality ambiance because the location and surroundings have a positive impact on your podcast.

Promote Your Podcast on Social Media

Connecting with social media platforms is another way to promote your podcast. As you know, everyone uses social media, especially youngsters. But before publishing your podcast on social media, you should concise your content. For instance, people want to watch teasers, quotes, and attractive dialogues in short videos. So, you should extract the best part of your video from your content before uploading it on social media.

Convince Your Guests to Share Podcasts on Their Channels

Popular guests already have a huge fan base. After interviewing, you should request your guests to publish your content on their social media channels. If they demand a particular format of the video, you should do it for them. This way, you can promote your podcast on different popular channels at once and get huge traffic and reach.

Upload Podcasts on Relevant Streaming Platforms

As you’re aware, there are several streaming platforms with millions of subscribers and users. People use different apps to listen to podcasts. So, you should upload your podcasts to all those platforms. There are the following podcast platforms:

  1. Spotify
  2. SoundCloud
  3. Google Play
  4. Podbay
  5. Podbean
  6. TuneIn
  7. Overcast

When you share your podcast on the above-mentioned platforms, you can get easily attract hundreds of people easily. So, next time don't forget to share the content on multiple relevant streaming platforms.

Add Some Current Issues to Your Podcast

Creating podcasts on the hot issues with a mix of your thoughts is the best way of promotion. Sometimes, you have to go beyond the traditional topics due to some issues. For example, year a ago, people were struggling with Coronavirus. When you are in such a situation, you must include these topics in your podcasts.

Final Word

To sum up, promoting podcasts isn’t easy it seems. But if you follow the earlier mentioned tips of this article, you can easily promote your podcasts. Besides, you also need to create quality videos with organic content. If you follow all these strategies, you can get a huge targeted traffic to your podcast.

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About Toronto Mike
I own TMDS and host Toronto MIke'd. Become a Patron.