Toronto Mike

Which social media platform to use and the best tools available

Have you recently started a new business and are looking for cheaper alternatives to traditional marketing? Are you stuck on the same follower count you have been on for months now and what to find out what you can do to change this?

In the past few years, with the rise in accessibility to technology and internet access, social media platforms have seen an incredible boom, and they have possibly become the most popular among businesses in terms of marketing, but also in a more individual or personal level. Each platform has its own reasons for becoming popular and being desirable to the millions upon millions of users such as TikTok being a place where you can be your genuine self, or Instagram where everything is picture perfect and looks as if it is out of a movie.

If you are thinking of using one or more of these social media platforms to boost your business, here is what makes them differ from each other and the tools to help you get off on the right foot when trying to grow your accounts

What are the differences?

Currently the 3 most popular social media platforms used for marketing are Twitter, Instagram, and TikTok. Although they are all social media platforms, they differ quite a lot meaning that they can all offer your business a different form of growth.

Twitter is a past paced, microblogging app, which allows a user to post a tweet comprised of 240 characters or less. This limits what can be posted but also keeps everything short and sweet, keeping people engaged. On twitter you can also post pictures, videos, and gifs, along with the 240 characters if you choose to. Twitter is great for engagement with users and creating polls.

Instagram is a visual app where users can post pictures and videos for their followers to see. Usually higher quality than the other apps, Instagram has mostly retained a very beautiful and attractive aesthetic which high resolution content that is typically very good quality.

TikTok, named the most popular social media platform of the century, is a short form video platform which allows users to post whatever they want, in the moment. It gives the users a feeling of community and is not fancy or complicated in any way.


Launched in 2016, Twesocial is an organic Twitter marketing service that will aid with the exposure and growth of your twitter account without the use of bots or bought followers. If you are stuck for time or are not sure exactly what you should be doing in order to boost your twitter account, Twesocial is exactly what you’re looking for.

With two separate packages, Regular and Pro, Twesocial will handle every aspect of your account from posting content at the most optimal times, choosing the best hashtags, and even engaging with your followers, and all you have to do is provide the content, they will take care of the rest.

Task Ant

Hashtags are the most underrated tool that any social media platform has to offer. It can be difficult to find the right ones for your content while also being popular enough for them to be seen. Task Ant has a solution for this.

Task Ant is a hashtag app that will help you find the best hashtag for your content, as well as providing solutions for mistakes that you have made with previously chosen hashtags. Launched in 2019, the app is still relatively new but has seen fantastic reviews. They also offer two different packages, the solo package is to help get you get started and the growth package is to maximize your hashtag use.

Tok Upgrade

Essentially, TokUpgrade is like Twesocial but only for TikTok instead. Through either the regular or pro plan, which can be paid weekly or monthly, TokUpgrade will manage most aspects of your account in such a way to increase profile views through organic engagement, increase user engagement, and target your audience. TikTok can be difficult to maneuver around because of how fast-paced everything is and the fact that your video could just drown in the sea of short videos that are flooding-in every second. TokUpgrade is a fantastic solution to get your account noticed and gain traction.

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About Toronto Mike
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