Toronto Mike

Rogers's Trickle Down Theory

Other than the news on CBC, I can't remember the last time I watched TV on a station other than Sportsnet. Every day around this time, if I'm home and available, I turn on Sportsnet for the Jays game.

Almost every ad I consume is on Sportsnet. That awful Harper ad, the Indie88 ad, commercials for Tim and Sid, I've seen them all a hundred times.

My appetite for Jays talk lately is through the roof. That means I've spent a great deal of time listening to The Fan 590. I'm even biking to Baseball Central at noon.

When I'm on a bike ride along the lake, the number of Blue Jays hats, jerseys and shirts is at an all-time high. I don't remember ever seeing Jays paraphernalia in such abundance.

Meanwhile, the dome is full for every home game. That means more beer is flowing, more concessions are being sold at ridiculous cost and even more Jays gear is flying off shelves. And demand for playoff tickets will be insane.

What do the Blue Jays, Sportsnet, The Fan 590, and the dome all have in common? They're all owned by Rogers, and now that I'm hooked, they have a near monopoly on my eyeballs and ears.

I can only imagine they're making hay while the sun is shining. Ca-ching!

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