Toronto Mike

When That Tender Nerve is Struck

Some people rally against homelessness or seek to feed the hungry. Others embrace causes like gender equality, cancer research and easier access to better education for our children. Good causes, all of them, but that's not what motivated me five years ago.

Five years ago, I got very upset about an ad campaign by Pepsi. They had the audacity to tell us fans of Canadian hockey how to cheer.  Here's my initial entry on the subject, "Cheer Nation? I'm Not Chanting "Eh! O' Canada Go!" For Pepsi".

I didn't stop there. I started talking to the press, getting quoted by the Saskatoon StarPhoenix and Vancouver Sun. I claimed victory when Pepsi killed the campaign, admitting it was unwise to tell Canadians how to cheer for their national team.

One day, I might use this power for something even more important. I'll know it's go time when that tender nerve is struck once more.

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About Toronto Mike
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