Watch Out, Ladies

giftThe folks at AXE have sent me shampoo, conditioner and something called "shine pomade". I'm not sure what that is or what I'm to do with it, but AXE claims it will attract the ladies. Consider yourselves warned.

This is on the heels of the package Dove sent me with a bunch of shower stuff I'm actually using. I think I'm smelling pretty good.


But I am starting to develop a complex. Do I stink? Do I look dirty? Do I look like I need a bath?

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TorontoMike TO's most groomed blogger

March 31, 2010 @ 12:34 PM


You do stink.

March 31, 2010 @ 12:51 PM


52 per cent of Toronto's population is female. That's about 2-3 million ladies in the GTA. If the ads are to believed, you're in trouble, T-Mike.

I recommend moving to Montreal. The ladies will leave you well alone since you're a Leafs fan.

March 31, 2010 @ 1:33 PM


AXE is the smell for Douchebags.

Mike, you're no Douchebag.

March 31, 2010 @ 2:32 PM

Ajax Mike

Food for thought, about those Axe ads. What if the genders were reversed? Would we find women getting pounced by hordes of men, turned on by their fragrance to be funny, or even acceptable?

April 1, 2010 @ 12:31 AM


Its the Hai-Karate of the 90's... for those of you old enough to remember the 70's

April 1, 2010 @ 12:07 PM


Hi Mike,

i'm seeing a trend with these types of entries. These are essentially product placements, where companies send you stuff and you write about them. That's your perogative and is a win win for you and the company i take it, but i'm curious if you have ever, or will ever, write anything negative about product you receive? (assuming you feel negatively about the product that is)

I love reading your blog, but when i see these types of posts i cringe just a little bit. It's just my opinion. When i see obvious product placements in a movie, i like that movie just a tiny bit less.

Anyway, i believe you work in marketing so i get it. I too have a background in marketing and work in media and promotions, so i get it.

Do you get these various products sent to you because of this blog (and the companies are aware of your traffic stats)or is it from the other marketing work you do?

Please don't get me wrong. I'm not judging. Just curious, and expressing my opinion.


April 2, 2010 @ 9:52 AM

Toronto Mike Verified as the defacto Toronto Mike

Feel free to judge... or cringe. Here's my thoughts on this all, and I have given it a lot of thought.

If a company gives me product, I'll blog that they gave me product. That's the product placement that's irking you. This is why Ford puts me in a car for a week every summer and why Canadian Tire gives me a tent to camp in. They want to be blogged about, and they know if they give me stuff I'll blog about it.

What they can't buy, however, is a positive review. Disney sent me to see Bolt in 3D and I trashed it on this site. I don't sell positive reviews.

Furthermore, I wouldn't review a product or mention a product on this site without disclosing that the company gave it to me. For example, you won't find a "I'm loving the new AXE shampoo" entry unless I explicitly wrote that AXE sent me the product.

I understand it's a slippery slope and I don't want this to be that kind of site, but if this hobby of mine wants to score me some free shit now and then, I'm okay with it so long as I follow my rules above.

April 2, 2010 @ 10:10 AM

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