Ok Go Enjoy Embeddability Thanks to State Farm

VideoDamian Kulash Jr. of the band Ok Go went off last month on EMI for cutting off its nose to spite its face.

Now they've gone viral again thanks to their amazing new video for This Too Shall Pass and the fact it's embeddable. It's embeddable, not thanks to EMI, but because the video has been sponsored by State Farm Insurance.

Here's This Too Shall Pass, a video you're watching now because embedding wasn't disabled in YouTube.

And yes, embaddability should be word.

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Comments (6 - click here to join in!)

Ajax Mike

Long live Rube Goldberg!

March 5, 2010 @ 1:22 AM


awesome video. not a bad song. and embeddablilty was one way we rated girls in college.

March 5, 2010 @ 8:04 AM

Down Goes Brown

So wait, was the video with the kids and the marching band in the field an alternate version?

March 5, 2010 @ 11:16 AM

Toronto Mike Verified as the defacto Toronto Mike

Believe it or not, that was the pre-release music video.

Yeah, these guys take their videos seriously.

March 5, 2010 @ 11:20 AM


Great song....Brilliant video. EMI are fools....this is one of the reasons why Paul McCartney left EMI Capitol Records.

March 5, 2010 @ 5:36 PM


Not sure if you've seen this or not, and hopefully MT doesn't eat my HTML. You should now be able to embed more Okay Go videos; EMI's tossed them.

March 11, 2010 @ 3:15 PM

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