Toronto Mike

Obay, From the Makers of BecauseISaidSo


I rarely write about ad campaigns but this Obay marketing effort has me intrigued.  Ads have popped up all over Toronto promoting an obviously fictional drug called Obay.  They're everywhere and I have no idea what they're for.

One ad shows a father and son with the caption "My son had ideas of his own.  Obay put a stop to that".  Another reads "My son used to have his own hopes and aspirations.  Now he has mine.  Thanks, Obay!"  A third features a mother and daughter and reads "When Amy started thinking for herself, we had to nip it in the bud with Obay".

Some suggest it might be a campaign for Ontario colleges.  Others thought it might be for Scientology.  I like the colleges angle, as it would be a great campaign for institutes of higher learning, but I also think it could be a psa reminding parents it's okay to encourage independent thought.

It's like the "Lisa the Vegetarian" episode of The Simpsons when Lisa objects to dissecting a frog and then asks Lunchlady Doris when she lost her passion.

Skinner: Oh oh.  Two independent thought alarms in one day.  The students are overstimulated.  Willie!  Remove all the coloured chalk from the classrooms.
Willie: I warned ya!  Didn't I warn ya?!  That coloured chalk was forged by Lucifer himself!
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