Perfect Hair Forever

Viral MarketingYou've all heard by now that several suspicious packages found attached to bridges in Boston earlier this week weren't bombs but were ads for Adult Swim.

They were magnetic lights that comprised a guerrilla marketing effort in ten cities. Apparently, these lite-bright-like figures were in Boston for two to three weeks before law enforcement overreacted and shut down roads and ignited panic.

This is a great story I've been following closely, but it gets better. The Boston hoax suspects held a news conference yesterday where they only spoke about hairstyles of the 1970s. Here's the conference so you can watch for yourself.

It turns out the USA has this station called the Cartoon Network and this lite-bright hoax was to promote the show Aqua Teen Hunger Force from their Adult Swim lineup. Another show in the Adult Swim lineup is Perfect Hair Forever. Get it, these dudes are yakking about hair and the one guy says he's got pretty perfect hair and it's all yet another marketing attack.

And here I am writing about it now, proving these guerrilla tactics actually work.


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Comments (4 - click here to join in!)

Stephanie

Did you see The Hour last night? It was good.. of course they showed that famous 'styles of the seventies' clip.

February 2, 2007 @ 12:37 PM

Jill

This is the first time I have heard of this story. And now that I have, I have only
one thing to say.... "You have got to be kidding me!" This is officially the best publiciity/markketing campaign ever.

February 2, 2007 @ 1:44 PM


Jill

I just read that they are currently selling the devices on Ebay for up to $5001.

February 2, 2007 @ 2:29 PM

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