When it comes to delivering ad content, there’s a lot more to it than the advertisement itself. While, of course, the copy and design of the advert are key in attracting attention, delivering the advertisement in the right place, at the right time, and with minimal disruption, will help to bolster your reputation as a successful marketing business. Not only will these three things maximise exposure, but they will increase enjoyability within the user experience and in turn, create a trusting relationship between the user and the brand.
As a marketing business, creating a successful advertising campaign on behalf of your client is a lot of pressure. Luckily, there are a host of marketing businesses in Toronto that lead by example via their implementation of successful advertising campaigns, including Social Media 55 and Major Tom. We’ll take a look at some of these effective ways of delivering ad content below, and the useful software that can benefit you.
Finding the right place to host your advert
After successfully creating a good-looking advert, ensuring it reaches its maximum potential once live, and is safeguarded from risks, should be at the forefront of your mind as a marketing business. After all, spending time and money on producing an advert shouldn’t go to waste by bad delivery.
Luckily, there is software available that can identify a safe space for your advert to be placed and can actually safeguard your campaign before going live. This is an option with companies like GeoEdge, where they monitor a creative ad campaign before going live and resolve issues beforehand. Some other software’s like RealVu, offers the function to detect the space in which the ad will be served and decide if it is, in fact, viewable to the audience to make an impression.
Minimising disruption to your advert
As a marketing business, the responsibility to find a site where you can host your clients' advertisements lies with you. Companies like Social Media 55 in Toronto offer a complete PPC advertising service where they work with publishers like Yahoo to ensure their advertisements are delivered in prime spaces for audience viewing. While you’ll most likely want a site with a high DA that relates to your audience, it will also give you peace of mind to know if your publisher has ad-blocking software, or to invest in that type of software yourself.
Since one of the most off-putting things that can turn heads away from your own advert is the intrusion of unwanted and potentially harmful adverts; blocking them is a must. That’s why investing in software to block malicious advertisements significantly improves the success of your advert as it can block threatening ads. For example, companies such as Confiant utilises knowledge from elite hackers to cultivate malvertising prevention software that works across multiple platforms. This way, your readers can view your ad how they please without being attacked by a plethora of ads that attempt to trick them into doing something and either cause harm or cause them to retreat away from your site.All in all, delivering ad content as a marketing business is a huge responsibility, but finding the right place to host your advert and minimise disruption is vital. With this in mind, tackling auto redirect ads via GeoEdge’s software covers all bases, and your client is bound to see success. Their free trial enables businesses to test their services, and they pride themselves on their straightforward and easy to use platform. Try it for yourself today!