Have you ever watched old footage of an NHL hockey game and remarked that the boards are ad-less? They're quaint in their starkness. At some point ads were introduced and we just got used to it.
Watching TFC matches, it's impossible to ignore the BMO ad on the jerseys. If the same ads appeared on a Blue Jays, Maple Leafs or Raptors jersey, there'd be outrage I'm sure. After all, this isn't Europe.
Brace yourself, sports fans. Jersey ads are coming. First to take the plunge is the NBA who are allowing teams to sport a 2.5 inch by 2.5 inch ad on jerseys, beginning next season. The historic Boston Celtics just struck a deal with General Electric and they join the 76ers and Kings.
Without a doubt, the other North American leagues will follow suit. Leagues love "free money". And over time, as we all get used to the ads, they'll get larger and multiply. I guarantee it.