The Results of Dean Blundell's First Spring Ratings Book at The Fan 590
Happy ratings day, my radio friends! Just this morning I was chatting with Roger Ashby in my basement (I can't believe I just typed that) and he had a deadline because of a meeting he had to attend, all because it's ratings day. It's a big day for everyone in radio, whether you're Roger Ashby or Dean Blundell.
Speaking of Dean Blundell, the spring book is now complete, and I've learned how Blundell & Co. fared on The Fan 590. As discussed in great detail last month, The Fan only cares about men aged 25-54. That's the only number I'll share, because it's the only number that matters.
Blundell & Co. fell to 5.6 in May 2015. That's down almost a full point from April 2015. That also means he managed a 5.5 for the past three months combined. Again, this is well below Rogers execs' expectations.
For a little perspective, The Fan 590 managed an 8.6 last year. This year's spring book for the morning show shows a decline of over three points.
Only 30 comments? C'mon, we can do better... Leave a comment above and let's keep this conversation going!