Dean Blundell Improves, but Below Rogers's Expectations
Demographics are everything to a station. Performances in a targeted demo determine a station's revenue generation potential. Dave Shoalts writes in today's Globe and Mail about Dean Blundell's rating improvement in The Fan's targeted demo of men aged 18-34. I have it on good authority that The Fan is actually targeting men aged 25-54, a subtle but significant difference.
Looking at that M25-54 demo, Blundell & Co. rose to 6.4 in April. That's great when compared to the competition on TSN Radio 1050, but not-so-great when compared to how Brady and Walker fared in that same time slot last April. In April 2014, Brady and Walker got a 9.8. Blundell lost a 3.4 share and Rogers executives expected the opposite.
Let's talk about TSN Radio 1050 for a moment... That station has had terrible ratings for over four years, and Mike Richards slipped to 1.1 last month. How long does Bell prop this station up?
Only 26 comments? C'mon, we can do better... Leave a comment above and let's keep this conversation going!