Toronto Mike

Do You Shop at Target? Why?

Do You Shop at Target? Why?

When Target opened in Canada, taking over former Zellers stores, I confessed I couldn't care less.

While at Cloverdale Mall for another matter, I did pop into the newly opened store to see what all the fuss was about.  I remember a lot of empty shelves and being rather underwhelmed by the prices and selection.  It really did feel like a Walmart that wasn't quite ready for primetime.

Lately I've been reading that Target Canada is bleeding money. It will likely become a case study in how you shouldn't launch in a new country. The Target Canada experience, apparently, doesn't measure up to the Target USA experience.

I have a simple question for the hive mind.  Do you shop at Target in Canada? And if you do, why?

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