If you're legally buying beer in Ontario, and you're not buying it at a brewery or the LCBO, you're buying it at The Beer Store. The Beer Store is testing a new logo at four select locations. Here's the old and new logo side by side, courtesy of Brand New.
Tomorrow I'll be dropping hundreds of dollars at The Beer Store for a little party I'm throwing on Saturday. My local Beer Store still has the old logo.
What do you think of the new Beer Store logo?