Toronto Mike

Using Social Media Right - ABC Reaches Out


A few days ago I wrote about Hulu not letting me stream Jimmy Kimmel's tribute to his Uncle Frank.  Hulu only works in America, you see, and I think that's a pity.

Earlier today, I received an email from Lucy who works for Jimmy Kimmel Live.  During our brief exchange, Lucy thanked me for mentioning the show on this blog and asked me for my mailing address so they could send me a token of their gratitude.  Lucy seemed sincerely grateful for the promotion and now I'm curious as all hell as to what she's sending me.

That, my friends, is social media at its finest.  Jimmy Kimmel Live reached out to a blogger who referenced the show, and now I'm drenched in warm fuzzies.  It was completely unexpected and unnecessary, but this little gesture will carry a lot of weight.

I'll let you know what they send me when it arrives.  I hope other big companies are taking notes...

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