Using Social Media Right - ABC Reaches Out

giftA few days ago I wrote about Hulu not letting me stream Jimmy Kimmel's tribute to his Uncle Frank. Hulu only works in America, you see, and I think that's a pity.

Earlier today, I received an email from Lucy who works for Jimmy Kimmel Live. During our brief exchange, Lucy thanked me for mentioning the show on this blog and asked me for my mailing address so they could send me a token of their gratitude. Lucy seemed sincerely grateful for the promotion and now I'm curious as all hell as to what she's sending me.

That, my friends, is social media at its finest. Jimmy Kimmel Live reached out to a blogger who referenced the show, and now I'm drenched in warm fuzzies. It was completely unexpected and unnecessary, but this little gesture will carry a lot of weight.

I'll let you know what they send me when it arrives. I hope other big companies are taking notes...


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Dude

I was just going to comment about how CQ was going to lose it but...to his/her credit, they didn't. The disappointment from the "c'mon" comment is dripping from my monitor right now though. LOL!

September 13, 2011 @ 8:09 AM

Toronto Mike Verified as the defacto Toronto Mike

It might just be a post card. I honestly don't care what it is, I just think it's pretty cool for an ABC show to have a strategy in place that reaches out to bloggers who promote the show.

Hell, a post card would be just fine with me...

September 13, 2011 @ 8:35 AM

Rob

I'll say this for ya, you've been pretty lucky.
But I can't complain. I run a little music blog (plug-plug), and I have had a few bands send me real, hard copies of their CD's.
I''ve also had a few that have sent me digital copies of their CD's that weren't available elsewhere.
I don't go out of my way to 'kiss' artists asses, but, I like what I like.

September 13, 2011 @ 8:48 AM

CQ

Dude? Dude! Dude. (an oldie but a goodie.)
TorontoMike has got me counting baby toes.

September 13, 2011 @ 9:04 AM

David

The key line from Mike's post is "but this little gesture will carry a lot of weight". I work in sales, and while it's impossible to go the extra mile for everyone all the time, people remember the little gestures and gratitude. It leaves a lasting impression.

September 13, 2011 @ 9:45 AM

Rachel

Why didn't you just use the clip from YouTube and saved yourself all of this hassle?

http://youtu.be/rKBly_MBeqA

September 13, 2011 @ 10:31 AM

Toronto Mike Verified as the defacto Toronto Mike

@Rachel

Somebody didn't click over to http://www.torontomike.com/2011/09/hulu_and_uncle_franks_tribute.html or somebody would have seen that's exactly what I did.

September 13, 2011 @ 10:33 AM

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