Toronto Mike

Want Me To Promote Your Social Media PR Campaign? Send Chocolate


M&M's have a contest going on called Find Red.  You can go to for a chance to win a Red smart fortwo car and other great prizes.

That link cost M&M's a bunch of chocolate.  M&M's to be precise.  The amount of product likely cost them pennies, but they put it in such a nice package and sent it via courier to me.  How could I refuse?

Look what just arrived...
I now know my price - free chocolate and I'll sing like a canary

The actual Find Red contest is pretty complex.  Here's a copy and paste from the letter they sent me.

Participants can use a version of the Google Maps Street View API to look for three virtual Toronto locations where Red is hidden. To help with the search, the M&M’S® characters will seed clues to Red’s whereabouts on various social media channels including; follow on Twitter using the hashtag #FindRed; on leaving clues; through barcodes of participating M&M’S® products through; and local wild postings each containing a QR code (18 total), which release a Community Clue to find Red.

Got that?  Now M&M's, I've done my part... send me more chocolate, please.

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