It's Not The Buildings We Love, It's The Signs
Here in Toronto, we love our signs. You can tear down our buildings, just don't mess with the signage.
The CHUM building on Yonge Street, just south of St. Clair Ave., is going to be torn down and turned into luxury condos. Fear not Torontonians, the iconic CHUM sign will be saved from demolition.
I previously examined our love affair with signs after Ed Mirvish passed and I wondered what would happen to the Honest Ed's sign when that property is eventually re-purposed. Prior to that, there was the united cry to save the Sam the Record Man sign and the City TV truck.
I don't know about you, but I feel better knowing the CHUM sign is safe. You can do what you want to our buildings, just don't f*ck with our signs.
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