Toronto Mike

Radiohead Leaves It Up to Us


Boing Boing has a link to the Radiohead store where they're selling their new album, In Rainbows.  Radiohead is doing something very cool here.  Downloads of the album are name-your-own-price.

That's right, you decide how much you're willing to pay for the digital downloads of their hot and fresh material.  As I understand it, there's no minimum, but by treating their loyal fans so nicely you can bet this will pay off.  They might even sell some of the $80 box sets.

I can only think of one other band that would try something like this, and that's Pearl Jam.  I see unsigned veteran bands with loyal fanbases like Radiohead and Pearl Jam as leading the digital revolution and taking the power back from those greedy fat cats in the record company.

Very cool indeed...

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