Define "New"

Defining NewThis past weekend I heard a DJ on CFNY Edge 102 announce in all sincerity the following: "New Rock First from Edge 102 this is Nickelback with Someday". I've also heard them use this "New Rock First" intro in the past week while introducing Jet's "Are You Gonna Be My Girl?" and Three Days Grace's "I Hate Everything About You".

How are they defining "new" exactly? I realize "new" is a relative term, but in the world of music shouldn't they refrain from using it before introducing a song that was on heavy rotation four months ago? "Someday" is hardly "new rock first". In fact, as a single it's already been played and their follow-up single "Figured You Out" is currently getting spun about a dozen times a day.

Still, this pales in comparison to the stunt pulled by "The New VR". CKVR changed its name to "The New VR" about a decade ago. One would assume they'd drop the "new" part after about six months or so, but it's still there. "The New VR" has become the old VR.

Then there's the tale of Mojo Radio, "The All-New AM 640". I don't know if they've finally dropped the "All-New" part of their intro, but I heard it fairly recently and they've been Mojo Radio for about two years now.

Remembering when "new" actually meant new, this is "The New torontomike.com"


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